Chapter 5: Developing A Global Vision

                 

    L'Oreal is known as one the world's most dominant multination markets in Europe,China,India and the US just to name a few. L'Oreal has a philosophy that every person no matter their creed, culture or race relates to or belives:

Because You're Worth It( in Chineese)

Because You're Worth it." This slogan is recognize world wide by every man or women and validates why one should invest in product to enhance beauty; " Because You're Worth it." L'Oreal also believes in consistency and in an effort to keep packaging consistent, it adopted the intenational version of it's revtalift that has a side dispenser that enables the product to flow evenly into the hands verses the middle dipenser which can be a bit messy for some users.

Person -to-Person sales in Rural areas

In contrast L'Oreal does not believe in " one -size-fits-all" strategy for success, so marketers think globally and act locally in order to promote it's Anti-aging/ Revitalift creams and capitalize on opportunities.For instance, L'O real sees the rural population of Brazil as a huge market that depends heavily on person-to -person sale so they are putting teams in place to cover those target areas, while providing the more sophisticated with over the top advertising.

Ads' for the mall shoppers/ more sophisticated

L'Oreal says:"Because You're Worth It." Question is,do you think the product is worth buying?