Driven by the world's quest for beauty, L'Oreal's believes that cosmetics are a form of self expression and personal beauty and are committed in putting their expertise and research resources to work for both men and women world wide. L'Oreal's statement of values includes,striving for excellence, a passion for adventure,enrichment through diversity,valuing individual talent and leading innovation in beauty.
The mention of "leading innovation in beauty" reminds me of a discussion we had in class on how consumers response to certain products give company's innovative ideas. One example of such product is Stri-Vectin; not a product of L'Oreal but lends to the idea of "leading innovation in beauty" because it started out as stretch mark reducer and is now deemed as the leading wrinkle reducer.Furthermore, the company believes in Philanthropy and started an initiative in L'Oreal South Africa " Hairdressers of the world against AIDS" with hopes of partnering with over 400,000 salons world wide for life preservation. Also, L'Oreal is committed to achieve excellence in safety,health and environmental performance. When we hear the word cosmetics women come to mind and L'Oreal not only want to satisfy the female quest for beauty but the company is also working on promoting women in research fields.
No comments:
Post a Comment