L'Oreal: A Brief History .

L'Oreal started in France and was incoporated in 1939 and is known as one of the largest companies in France and the world's largest manufacturer of high quality cosmetics and perfumes such as, Lancome and Ambre Solaire . In 1907, Eugene Schueller a young chemist  had an idea which led him to creat the first synthetic hair dye in his kitchen at night and sell them to salons during the day.In 1912 , the company extended it's sales to Austria, Holland and Italy and a host of other countries including USA, Brazil, Peru and Bolivia. By the end of world war 1 when short hair styles were the rage, L'Oreal's hair products captured the market and t.v icons such as Jean Harlow and Mae West pave the way for blond hair and their bleach product such L'Oreal Blanc sold well. Further more, L'Oreal is known for house hold  products such as, Soft Sheen/Carson products ( US base business segment company) and perfume brands like Ralph Lauren. In addition, L'Oreal USA which is a subsidiary Company, was incorporated in 1953 , Frederic Roze (president and CEO), Vincent Serpio (SVP operations) and Arnold Legair as CFO is rated number 1 in cosmetics.