The conclusion

The semester's worth is finally realized.I must say for the most part I am pretty content. However B+ for the most demanding class which took more than enough effort is pretty hard to swallow. But hey life goes on, 2010 is about to conclude, though bummed by the value of this class, I am pretty optimistic about 2011.
Happy New Year!

L'Oreal

         

Chapter 4 -Market Environment ( NB this blog was intially tied into chapter 3 since MKG3 combined both chapters)

                                        

 L'Oreal Tailoring Asians

According to L'Oreal's research executive, the company uses Observation research to "decode exactly," what consumers are attracted to and their desire.In Japan L'Oreal a film about 20 volunteers ultimately leads"activate concentrate with unique texture," (web) in itsLancôme Genifique Youth collection. Also, L’Oreal’sobservation research leads the marketing team to discover other practice by its Asian consumers.For instance, it's been noted that South Korean womenbuy about25 cosmetic products ( 5 more than Japan )but almost doubles the purchasing habits of relatedproducts in the US and Europe.Overall, L’Oreal’s-"Tailing" technique appears to be an effective marketingresearch tool.

Chapter 8: Segmentation and Targetmarket

  L'Oreal's beauty products are mostly marketed to female consumers world wide. However, target market is further divided according to age group. For instance the " Youth Code" is positioned to intice the younger adults, where as "Revita Lift" is marketed to the more mature adults; the generation X to the baby-boomers. This strategy of  producing a product line gared towards demograhic is not only increasing sales turnover for L'Oreal,but it is also helping the company preform well against it's competitors.
     Furthermore, although L'Oreal's current strategy is effective, the company can have a stronger position  if (like professor Evans suggested in our Wednesday class) it market to men and the gay community. This will not only incease sales but also, L'Oreal might  enjoy comparative advantage in the competive market of the beauty industry.