Youth Code - Enter the New Age of Skincare: Gene Science

Chapter 11 : Developing and Mananging products

   After ten years of intensive research and development, L'Oreal is expected to launch a line of  products that have the gene " Adenosine" which the company claims will "Crack the Code of Youth." In the past L'Oreal has boost (with recognition) to be one to the top inovators and researcher in beauty and skin care products, but the company in it's 20 or so years of existence have never made such a bold until this past month with " Youth Code." When the " Youth Code" line launches in January 2011, I really hope it give those who are striving to be forever young the benefit they have been seeking for years.

Chp 21; Cusomer Relationship Management:

  In an effort to broaden the scope of it's luxury products, L'Oreal decides to implement a "company wide Customer-Relations-Management" to focus on it's cutomers with the"Pilot" starting in China. Also, L'Oreal is working with Siebel undera contract with Microsoft to create a database that stores cutomer information. This CRM approach is helping to establish greater customer loyalty due to more precise targeting and direct mail increase.Overall, L'Oreal is gaining an extensive view of customers through the

 web , email messaging and it's customer contact center.

Chapter 16:Integrated Marketing Communications; attracting the Gen Yers

 As time and season change so do people and what might work a decade ago will not have quite the same results today. With that in mind, L'Oreal's immediate Integrated Marketing Strategy has strong emphasis on personal selling which is dominating other markerting strategy's. Also. L'Oreal use of print media such as " Harper's Bazaar ans In Style" magazine is a proven effective advertising measure for the company. However, L'Oreal is not making effective use of internet and direct marketing and it's ad' campaigns are not drawing in it's target ( Gen Yers). As a result, according to a report in articlesolve.com, L'Oreal's SWAT team uncovered the disadvantages not emphasizing internet and direct marketing.
 Moreover, L'Oreal UK is in the  process of revising it's Integrated Marketing Communication and the improve "IMC" will have advertisements that will entice the younger generation to shop L'Oreal's products. Also, internet and direct selling will be integrated more with the strong an effective personal marketing.
 L'Oreal is remaking it's Integrated marketing communications to fit the youngster, but as the popular proverbs goes "If it's not broken don't fix it" because in an effort to rejuvenate younger faces, the company might very well loose the more "mature" faces.

Chapter 10 : Product concept

"L'Oreal: The Beauty of Global Branding"

    According to an article in  Bloomberg's Business Week, L'Oreal tops the cosmetic market   for global branding and brand recognition. The cosmetic giant knocks its competitors out of the park globally with its "New York"  Maybelline brand, which women aredrawn to because it's marketed under " L'Oreal"   . This strategy produced by  L'Oreal Chief Executive Lindsay Owen-Jones, has resulted in " decades" of double digit" growth.The cosmetic giant has successfully defy the odds of global branding in comparison to it's competitors by  "conveying the allure of different cultures through its many products" 
Moreover, L'Oreal is a huge multinational company with  an extensive product mix ranging in brand from Garnier to- Redken to- Lancome ;  different names but they are marketed under  global brand "L'Oreal".
 

Chapter 18 : Sales Promotion

 

   With the economy at a deficit and customers' confidence dwindling, companies like L'Oreal implement creative tactics to ppromote sales. Some of the measures used are price mark downs' and free gifts for specific purchases. L'Oreal's marketers also set a time limit on date restriction on these "bargains" and as a result consumers purchase these products thinking they are getting more a "buck." Another measure proven effective sales promotion for L'Oreal is online sales and promotion. Online sales with free shipping for discounted items. This measure however comes with special entries such as a code or are base on amount purchased.



Chapter 17:Advertising and Public Relations