Corporate Irresponsibility : McDonald's- Not Lovin It

  McDonald's is known globally for it's affordable ( and tasty) Burgers, Fries and Shakes and ketchup, but the  fast food giant is not keeping up with it's slogan " I'm lovin it." Records show that the County Department of Health inspection of four Mcdonald's in LAX  found many violations of  health and safety codes. One such violation is condemned food. McDonald's actually store and most likely prepare and serve expired goods to customers and still have the audacity to charge tax. McDonald's is a famous name around the world and another of it's wellknown slogan suggest," what you want is what you get." So does this also translate that the cutomers in different parts of the world who reportedly took ill after ingesting food from McDolnald's and those who reported have bitten into needles actually wanted it? No! This is   negligent and irresponsible corporate behavior of McDonald's. The situation is such that the resturant workers have filed claims with state and federal agencies, reporting dangerous working conditions and violations of labor laws. Like the popular proverb goes," it starts at home," should  McDonald's take care of it's employees and provide safe working conditions for them , they will more  likely  care for the job and extend the same courtesy to customer; and more people will start say "I'M LOVIN IT."

Chapter 5: Developing A Global Vision

                 

    L'Oreal is known as one the world's most dominant multination markets in Europe,China,India and the US just to name a few. L'Oreal has a philosophy that every person no matter their creed, culture or race relates to or belives:

Because You're Worth It( in Chineese)

Because You're Worth it." This slogan is recognize world wide by every man or women and validates why one should invest in product to enhance beauty; " Because You're Worth it." L'Oreal also believes in consistency and in an effort to keep packaging consistent, it adopted the intenational version of it's revtalift that has a side dispenser that enables the product to flow evenly into the hands verses the middle dipenser which can be a bit messy for some users.

Person -to-Person sales in Rural areas

In contrast L'Oreal does not believe in " one -size-fits-all" strategy for success, so marketers think globally and act locally in order to promote it's Anti-aging/ Revitalift creams and capitalize on opportunities.For instance, L'O real sees the rural population of Brazil as a huge market that depends heavily on person-to -person sale so they are putting teams in place to cover those target areas, while providing the more sophisticated with over the top advertising.

Ads' for the mall shoppers/ more sophisticated

L'Oreal says:"Because You're Worth It." Question is,do you think the product is worth buying?

                      

                  

Country of Origin

-Sweater: China
- Knit top: India
-Tank top:India
-Bra        :NA
-Pants    :India
-Under-wear:Indonesia
   

Chapter 3:Ethics and Social Responsibility

 As one of the 100 most sustainable companies in the world and a leader in personal goods, L'Oreal established a code of Business Ethics for it's managers and suppliers to follow.Also, there are guidelines in place for directors to follow when when dealing with employees concern and to ensure their safety. Moreover, the  information is open to all employees and accessible to visually impaired employees.

L'Oreal is also considering how the community at large can be affected
by it's day-to-day operations beyond product and pricing.lL'Oreal is taking the innitiave to conserve water( the best way a business can)and is using low pressure steam instead of hot water for water .  In an effort to increase Eco-efficiency , the company has a strong water conservation programe which resulted in a 13.7% reduction in water usage per finish product. L'Oreal 's  interest in environmental concerns has a lot to do with sustainable development and the benefit of the society which is adopting a greener lifestyle.This is why the company is implementing an Environmental,Health ans safety policy, for  reducing  Green- house gas emissions,water,environmental incidents ,proper waste management and recycling.Biodiversity is also a part of L'Oreal's sustainable innovation commitments.

 L'Oreal's Social Responsibility

Strategic Planning: Loreal's Straegic Planning.



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L'OREAL'S Collagen filler
Verses



One of  L'Oreals strategy is to have  impeccable advertising in an effort to increase sales. Thus, the company puts the face of famous female celebrety of all shades to coax women into buying cosmetics. This sounds good but with soo many competitors L'Oreal needs more than just airbrushed faces to increase sales.They need to brand a product with a "miracle" ingredient like there biggest age defying competitor  KleinBecker, (the makers Stri-Vectin).This brings me to the topic of "innovative" since L'Oreal is striving to be the most innovative Klein Becker is certain leading with what was once introduced as a strech mark reducer, to a leading wrinkle reducer.Well so they claim.



Chapter 2: Strategic Planning

  In order to better meet the goals of the company ,L'Oreal have certain strategic planning in place."Customer satisfaction," tops the agenda since they are the driving force behind the company's success.They hope to accomplish this by producing a wide variety of products at different price range, to cater to the demands of women, from the youthful to the aging..Also ,the company keeps up with current trend and sometimes set trend to attract consumers.The way leaders handle and run the business( Control of Company) is vital to the prosperity of the company.Duties are delegated to Board members and they are obligated to act in care and attention in carrying out such duties.Like many companies, L'Oreal is embarking on an existing plan to market their products worldwide.They formulate products to cater to the diversity of women around the world, through research and development.The main selling tool for most companies is advertising.This is why L'Oreal have  "Impeccable Advertising" where they use the face of well known celebrities who best exude their vision through mass media.The average woman relate to the famous personality their every day lives, which drives up sales.
In a nutshell, L'Oreal's strategic planning is built on ,Customer Satisfaction,Control of Company, World Wide Marketing and Impeccable Advertising which ultimately lead to the success of the company.

Chapter 1: Mission Statement;Driving by the World's Quest for Beauty and Preservation

Driven by the world's quest for beauty, L'Oreal's believes that cosmetics are a form of self expression and personal beauty and are committed  in putting their expertise and research resources to work for both men and women world wide. L'Oreal's statement of values includes,striving for excellence, a passion for adventure,enrichment through diversity,valuing individual talent and leading innovation in beauty.
   The mention of "leading innovation in beauty" reminds me of a discussion we had in class on how consumers response to certain products give company's innovative ideas. One example of such product is Stri-Vectin; not a product of L'Oreal but lends to the idea of "leading innovation in beauty" because it started out as stretch mark reducer and is now deemed as the leading wrinkle reducer.Furthermore, the company believes in Philanthropy and started an initiative in L'Oreal South Africa " Hairdressers of the world against AIDS" with hopes of partnering with over 400,000 salons world wide for life preservation. Also, L'Oreal is committed to achieve excellence in safety,health and environmental performance. When we hear the word cosmetics women come to mind and L'Oreal not only want to satisfy the female quest for beauty but the company is also working on promoting women in research fields.

L'Oreal: A Brief History .

L'Oreal started in France and was incoporated in 1939 and is known as one of the largest companies in France and the world's largest manufacturer of high quality cosmetics and perfumes such as, Lancome and Ambre Solaire . In 1907, Eugene Schueller a young chemist  had an idea which led him to creat the first synthetic hair dye in his kitchen at night and sell them to salons during the day.In 1912 , the company extended it's sales to Austria, Holland and Italy and a host of other countries including USA, Brazil, Peru and Bolivia. By the end of world war 1 when short hair styles were the rage, L'Oreal's hair products captured the market and t.v icons such as Jean Harlow and Mae West pave the way for blond hair and their bleach product such L'Oreal Blanc sold well. Further more, L'Oreal is known for house hold  products such as, Soft Sheen/Carson products ( US base business segment company) and perfume brands like Ralph Lauren. In addition, L'Oreal USA which is a subsidiary Company, was incorporated in 1953 , Frederic Roze (president and CEO), Vincent Serpio (SVP operations) and Arnold Legair as CFO is rated number 1 in cosmetics.