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| L'OREAL'S Collagen filler Verses |
One of L'Oreals strategy is to have impeccable advertising in an effort to increase sales. Thus, the company puts the face of famous female celebrety of all shades to coax women into buying cosmetics. This sounds good but with soo many competitors L'Oreal needs more than just airbrushed faces to increase sales.They need to brand a product with a "miracle" ingredient like there biggest age defying competitor KleinBecker, (the makers Stri-Vectin).This brings me to the topic of "innovative" since L'Oreal is striving to be the most innovative Klein Becker is certain leading with what was once introduced as a strech mark reducer, to a leading wrinkle reducer.Well so they claim.



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