In order to better meet the goals of the company ,L'Oreal have certain strategic planning in place."Customer satisfaction," tops the agenda since they are the driving force behind the company's success.They hope to accomplish this by producing a wide variety of products at different price range, to cater to the demands of women, from the youthful to the aging..Also ,the company keeps up with current trend and sometimes set trend to attract consumers.The way leaders handle and run the business( Control of Company) is vital to the prosperity of the company.Duties are delegated to Board members and they are obligated to act in care and attention in carrying out such duties.Like many companies, L'Oreal is embarking on an existing plan to market their products worldwide.They formulate products to cater to the diversity of women around the world, through research and development.The main selling tool for most companies is advertising.This is why L'Oreal have "Impeccable Advertising" where they use the face of well known celebrities who best exude their vision through mass media.The average woman relate to the famous personality their every day lives, which drives up sales.
In a nutshell, L'Oreal's strategic planning is built on ,Customer Satisfaction,Control of Company, World Wide Marketing and Impeccable Advertising which ultimately lead to the success of the company.
No comments:
Post a Comment