As time and season change so do people and what might work a decade ago will not have quite the same results today. With that in mind, L'Oreal's immediate Integrated Marketing Strategy has strong emphasis on personal selling which is dominating other markerting strategy's. Also. L'Oreal use of print media such as " Harper's Bazaar ans In Style" magazine is a proven effective advertising measure for the company. However, L'Oreal is not making effective use of internet and direct marketing and it's ad' campaigns are not drawing in it's target ( Gen Yers). As a result, according to a report in articlesolve.com, L'Oreal's SWAT team uncovered the disadvantages not emphasizing internet and direct marketing.
Moreover, L'Oreal UK is in the process of revising it's Integrated Marketing Communication and the improve "IMC" will have advertisements that will entice the younger generation to shop L'Oreal's products. Also, internet and direct selling will be integrated more with the strong an effective personal marketing.
L'Oreal is remaking it's Integrated marketing communications to fit the youngster, but as the popular proverbs goes "If it's not broken don't fix it" because in an effort to rejuvenate younger faces, the company might very well loose the more "mature" faces.
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