Chapter 10 : Product concept

"L'Oreal: The Beauty of Global Branding"

    According to an article in  Bloomberg's Business Week, L'Oreal tops the cosmetic market   for global branding and brand recognition. The cosmetic giant knocks its competitors out of the park globally with its "New York"  Maybelline brand, which women aredrawn to because it's marketed under " L'Oreal"   . This strategy produced by  L'Oreal Chief Executive Lindsay Owen-Jones, has resulted in " decades" of double digit" growth.The cosmetic giant has successfully defy the odds of global branding in comparison to it's competitors by  "conveying the allure of different cultures through its many products" 
Moreover, L'Oreal is a huge multinational company with  an extensive product mix ranging in brand from Garnier to- Redken to- Lancome ;  different names but they are marketed under  global brand "L'Oreal".