L'Oreal's beauty products are mostly marketed to female consumers world wide. However, target market is further divided according to age group. For instance the " Youth Code" is positioned to intice the younger adults, where as "Revita Lift" is marketed to the more mature adults; the generation X to the baby-boomers. This strategy of producing a product line gared towards demograhic is not only increasing sales turnover for L'Oreal,but it is also helping the company preform well against it's competitors.
Furthermore, although L'Oreal's current strategy is effective, the company can have a stronger position if (like professor Evans suggested in our Wednesday class) it market to men and the gay community. This will not only incease sales but also, L'Oreal might enjoy comparative advantage in the competive market of the beauty industry.
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