Chapter 4 -Market Environment ( NB this blog was intially tied into chapter 3 since MKG3 combined both chapters)

                                        

 L'Oreal Tailoring Asians

According to L'Oreal's research executive, the company uses Observation research to "decode exactly," what consumers are attracted to and their desire.In Japan L'Oreal a film about 20 volunteers ultimately leads"activate concentrate with unique texture," (web) in itsLancôme Genifique Youth collection. Also, L’Oreal’sobservation research leads the marketing team to discover other practice by its Asian consumers.For instance, it's been noted that South Korean womenbuy about25 cosmetic products ( 5 more than Japan )but almost doubles the purchasing habits of relatedproducts in the US and Europe.Overall, L’Oreal’s-"Tailing" technique appears to be an effective marketingresearch tool.